China automobile ad market 2017; digital accounted for almost 40%

China’s automotive market in 2017 reached record-breaking sales of 28.879 million units with an increase by 3%, having maintained its position as the world’s largest car market for the ninth consecutive year.

China new energy automotive sales saw a 53.3% growth in 2017 on a year-on-year basis; the market share of own brand passenger car increased by 0.7%. China’s used car market is expected to keep strong growth momentum with sales totaling over 1,200,000 units, a 20% increase year-on-yea...