35.7% of China internet users purchased insurance and 33.7% don’t have any insurance policies according to a Tencent survey. China internet users buying insurance for the first time are getting younger. Post-60s and post-70s, those born between 1960 and 1979, were over 30 years old at their first purchase. For post-80s, the average first-time insurance […]
Many Chinese consumers have the impression that most users of Pinduoduo are housewives, middle-aged, or elderly people who live in third-tier or fourth-tier cities. They are highly consistent with users of Kuaishou and have extraordinary sensitivity to low price. They are more willing to ask people for help bargaining in WeChat group in order to […]
The higher educated Chinese are the least likely to be attracted by incentivized sharing. Nearly 90% of users with middle school or lower education spent less than 40% of the monthly expenditure online. Over 50% of the 40 to 49-year-olds choose to buy home appliances and digital equipment online. A comparison of online shopping behavior […]
The number of middle-class households in mainland China has reached 33.2 million as of August 2018, more than half of which are in Beijing (17.54%), Shanghai (17.35%), and Guangdong (15.19%) according to a Hurun report. Ranking by regions, East China retains the highest density with more than 14.84 million middle-house households, accounting for over 40% […]
China’s retail market is estimated to hit US$6.77 trillion by 2019 with e-commerce representing 14.46% of this market. The population of post-80s and post-90s totaled nearly 411 million, more than that of North America. As the millennials group is becoming stronger in consumption and disposable income, brands come to treat them as target customers. 92% of consumption […]
More and more marketers’ attention in China is shifting onto post-95s, the elderly population, and lower-tier cities. A total of 1,309 apps have more than one million users as of June 2018, an increase of 11% year-on-year. The app opens increased by 8% quarter-on-quarter and the average daily usage duration on a single app decreased by 12%. […]
In China, the generation born in the 1980s (referred to as “Post-80s”) are facing growing responsibilities. They are now dually burdened with caring for young children and elderly parents. 94.9% of this population is in the habit of financial management according to an iClick survey. 90.7% proactively manage their finances by carefully selecting investment options […]
Private customized travel has become increasingly popular with Chinese in 2017 and it is no more a privilege just for the rich. Ctrip had over one million customized orders and saw a 200% increase in revenues in 2017. There were 1658 users from different places chose the private customized travel with destinations covering 141 countries. […]
China’s movie box office revenue hit 55.911 billion yuan in 2017, soaring to a greater height. The number of movie screens reached 50.8 thousand, more than that in North America for the first time. For Chinese moviegoers, female accounts for 55% and male 45%. The young under 30-year-old accounts for 49%; users with Bachelor’s degree […]
31% of Millennials in a KPMG survey expect a significant increase in their income over the next five years compared to just 18 percent of non-Millennials. Their rise to become a key component of China’s retail market is therefore underway. Millennials: A generational shift Currently, the average monthly income of Millennials (RMB 11,738) is lower […]
China’s automotive market in 2017 reached record-breaking sales of 28.879 million units with an increase by 3%, having maintained its position as the world’s largest car market for the ninth consecutive year. China new energy automotive sales saw a 53.3% growth in 2017 on a year-on-year basis; the market share of own brand passenger car […]
The proportion of lifestyle content sharing from mobile apps in China kept increasing in the twelve months ending in March 2017 while games and shopping categories shrank. WeChat is the top channel of mobile sharing in China. The number of sharing to WeChat friends (chats) exceeded that of WeChat Moments (social networking section on WeChat) […]
Kantar’s social media report has found that Chinese respondents are generally happy with changes brought by social media. People born in 1990s (post-90s) showed more caution against negative impacts of social media.
Shopping of new year goods (a.k.a. “Nianhuo” in China) is a tradition of Chinese New Year (“CNY”) when retailers should get ready in advance. Data from Alibaba revealed some insights about this shopping season.
The pet economy in China has seen an average growth rate of 48% since 2010 and became a 98 billion yuan (US$14 billion) market in 2015 according to Carat. At the end of 2015, the number of pets in China has reached 100 million in total.