Consumers haven’t realized how deeply digital screens impact their daily lives, especially on weekdays according to Wavemaker. As Tier 3-4 markets’ usage has caught up, we believe that the "always on" consumer is now mainstream.
This indicates digital screens’ much wider and deeper influence in China cross different regions and market tiers than ever before.
Mobile usage ‘peak times’ are 8-10 am, 8.30-10.30pm and midnight-1am (T1/2). PC ’peak time’ is 8-11am. Marketers should consider ...
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