Weibo net revenues totaled $377.4 million in Q4 2017, an increase of 77% year-over-year, exceeding the company’s guidance between $355 million and $365 million.
- Advertising and marketing revenues were $332.3 million in Q4, an increase of 77% year-over-year; and $996.7 million in 2017, an increase of 75% year-over-year
- Value-added service (“VAS”) revenues were $45.1 million, an increase of 81% year-over-year
- Net revenues totaled $1.15 billion in 2017, an increase of 75% year-over-year.
Weibo achieved an important milestone as its total revenues for full-year 2017 surpassed $1 billion. Revenues from SMEs, key accounts and non-advertising all saw robust growth, while its profit and user base reached new highs.
Net income attributable to Weibo was $131.0 million, an increase of 205% year-over-year, and diluted net income per share was $0.58, compared to $0.19 for the same period last year.
Non-GAAP net income attributable to Weibo was $146.0 million, an increase of 90% year-over-year, and non-GAAP diluted net income per share was $0.64, compared to $0.34 for the same period last year.
Weibo’s monthly active users (“MAUs”) had a net addition of approximately 79 million users year over year and reached 392 million in December 2017. Mobile MAUs represented 93% of MAUs. Average daily active users (“DAUs”) had a net addition of approximately 33 million users year over year and reached 172 million in December 2017.
More than 70% of new TV dramas partnered with Weibo in the first half of 2017. The top 30 TV dramas accounted for 93% of all TV drama-related Weibo impressions. Huge Weibo fan bases also unlocked more revenue opportunities for TV dramas according to Kantar. Weibo has become the most important marketing platform for video contents.