Influenced by the “double 12” shopping festival, the rankings of best-selling brands have changed greatly in December. In women’s clothing category, Taobao brands RUMERE, MG Xiaoxiang, and DAXI RETRO STYLING have broken into the ranking of top 10. In women’s shoes category, OCANDY, a web celebrity brand, has moved into the top 10. In men’s clothing category, HLA failed to enter the top 10 at Double 12, which was at the top of the list at Double 11. Household appliance category also saw a big change in the brand rankings, Yimeina climbed to top 3 this time, which did not get to the top 10 of Double 11.
Check out the top selling brands on Taobao/Tmall in December 2017 based on the transaction index from Alibaba across 10 categories: women's clothing, men's clothing, women's shoes, chi...
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