The number of NetEase News Client users has surpassed 120 million, and daily active users reached 40 million, said by NetEase General Manager Xu Shi at Longmen Zhen Salon hosted by Techweb on July 9 2013.
NetEase launched news client points system in May 2013, which encourages users by giving them reward points if they log in, share, comment or vote. Followed by launching its first Rewards Points Mall, it provides movie tickets, lottery, game pack and T-shirt with celebrity autograph.
Data shows user activity greatly increased after merely a week from the launch, more than 2 million participating in exchanging points for gifts. Points system shows huge potential for commercialization.