China's cross-border import retail e-commerce bounced back to 100.52 billion yuan (US$14.74 bn) in Q2 2018 with a growth rate of 22.4%. In the B2C segment, Tmall Global retained top spot with a market share of 29.1%, followed by NetEase Kaola, JD Worldwide, and Amazon Global.
The 6.18 mid-year big online shopping promotion in China all help to bring this market back on track.
In the B2C segment, Tmall Global retained top spot with a market share of 29.1%, closely followed by NetEase Kaola (22.6%). JD Worldwide held third place with a share of 13.7%. Vipshop Global and Amazon Global ranked fourth and fifth with market shares of 9.7% and 5.9%, respectively.
From the perspective of sub-platforms as part of comprehensive platforms, Tmall Global took the largest market shar...
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