Tmall Double 11 global shopping festival 2018 is expected to double its sales value in the UK, according to the e-commerce delivery firm ParcelHero.
Many well-known retailers such as New Look have launched their flagship stores at Alibaba’s Tmall and marked good sales during Double 11. Meanwhile, lots of users in the UK have participated in the shopping festival through AliExpress, Alibaba’s cross-border export retail platform.
Tmall generated US$25.3 billion in global market during the shopping festival last year, dwarfing the combined sales of Black Friday and Cyber Monday, which was US$14.48 billion.
AliExpress will play a far more important role in this year’s Double 11, considering it has become one of the popular e-commerce platforms in many European countries, such as the UK, Spain, Poland, France, and Italy. It is also expanding quickly in Eastern Europe at over 50% growth.
Besides a wide variety of products, Alibaba also provides a set of infrastructural services including payment, logistics, and technology to European partners.
This year’s Double 11 mega-event will last for 48 hours to be truly global. Stating at midnight on November 10, 2018, in Sydney, promotional activities will be held in correspondent countries.
Furthermore, AliExpress has collaborated with Cainiao, Alibaba’s logistics network, to create a European e-commerce hub centered at Belgium Liège Airport. Thanks to that, the best-selling products stored at overseas warehouses would be able to be delivered within 72 hours to half of the European markets.
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