The 1.6 million Taobao content creators want to tell you a different story about the 15-year-old Taobao from their perspective. To begin with, they have generated over 3 billion yuan income for the past 12 months. Meanwhile, the live streaming users doubled in the past year with total transactions growth at 350%.
Moreover, there are 1.9 billion short videos views on Taobao every day. Every 42 out of 100 products that users browsed on Taobao are presented in the form of short video.
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