The annual growth rate of FMCG is the same as in 2017. Q4 performance is weaker than the previous quarter. The top players in the modern trade sector combined accounted for 37% of sales in 2018. Sun Art group maintained its leading position with 8.4% of share. Yonghui remained the fastest growing top players in 2018. 65% of China urban families and over half families in county-level cities purchased FMCG online.
In 2018, Chinese consumers’ spending on FMCG grew by 4.3% year-on-year, the ...
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