Online shopping has become a lifestyle in China. Let’s take a look at the influence of China's biggest shopping festival Double 11 in 2018 on the top e-commerce platforms. Mobile Taobao’s daily active users surged by 63.4% on the very day of Double 11.
Tmall had the highest growth in daily active users during the pre-sale period (58.7%), double 11 (169.9%), and extended days (37.3%). Suning ranked second with users growing at 32.9% and 126.5% during the pre-sale period and double 11, respectively. However, its user growth was rather low during extended days.
Tmall saw an explosive growth of 510.4% in daily new users on the very day of Double 11. Suning performed the best of all during the pre-sale period.
The net promoter score increased by 6.1% and 4.3% for Tmall ...
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