China's social e-commerce platform Xiaohongshu, or RED, is testing a new social e-commerce product Xiaohongdian, based on two key components of WeChat's ecosystem: Moments for sharing and Mini-Programs as the infrastructure. For now, users can only get access from sharing within WeChat.
Xiaohongdian’s priority is to attract new users for the community and improve the conversion rate.
Xiaohongshu (literally 'Little Red Book'), also known as RED, is a leading social media and e-commerce platform in China with 200 million registered users. It has been working on its social e-commerce platform for some time and trying to incubate products, according to a report from 36Kr. Currently, there are only 11 SKUs for online celebrity-approved snacks, such as Samyang Hot Chicken.
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