The short video has penetrated into 62.2% of Chinese internet users with an average DAUs of 313.2 million as of December 2018. Tik Tok retained its top position, followed by Kuaishou.
Market penetration of short video kept growing momentum in the past year and reached 62.2%, an increase of 76.7% year-on-year. The average DAUs was 313.2 million.
Tik Tok headed with a penetration of 37.4%, up by 10.6% year-on-year. Kuaishou (or Kwai) followed with a penetration rate of 23.2%, an increase of 2% year-on-year. Baidu affiliated Quanmin Video grew at an astonishing rate of 1,214.3%.
The average DAU was 138.5 million for Tik Tok, 100 million for Kuaishou, 38.7 million for Xigua Video, 37.8 million for Huoshan Video, and 16.2 million for Haokan Video....
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