The short video has penetrated into 62.2% of Chinese internet users with an average DAUs of 313.2 million as of December 2018. Tik Tok retained its top position, followed by Kuaishou.
Market penetration of short video kept growing momentum in the past year and reached 62.2%, an increase of 76.7% year-on-year. The average DAUs was 313.2 million.
Tik Tok headed with a penetration of 37.4%, up by 10.6% year-on-year. Kuaishou (or Kwai) followed with a penetration rate of 23.2%, an ...
Log in or subscribe here to read the full content.