China's online shopping market expects to see total transactions of US$1.44 trillion by 2019. The market share of B2C e-commerce dropped to 56.2%, with Tmall and JD.com accounting for over 80% of the total.
The value of online shopping transactions in China totaled 8 trillion yuan (US$1.19 trillion) in 2018, an increase of 28.3% year-on-year. Though the presence of online shopping in retail sales of consumer goods has been growing, there is no doubt that it costs more for e-commerce platforms to acquire new users.
B2C (business-to-consumer) accounted for 56.2% of overall online shopping market in 2018, a slight decline from 56.5% in 2017. It was primarily ascribed to some fast-rising C2C platforms represented by Pinduoduo.
Tmall and JD.com maintained their top posi...
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