On average an outbound Chinese tourist plans to spend US$6,706 traveling overseas in 2019, up 15% from 2018. Product quality became the second most important factor to consider when shopping abroad. 69% of outbound Chinese tourists made purchases on their mobile phones in 2018.
Chinese citizens made a total of 149.72 million outbound visits in 2018, a 14.7% increase year-on-year, according to the Ministry of Culture and Tourism.
On average, each outbound Chinese tourist visited 2....
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