Chinese social e-commerce companies have been growing at a compound annual growth rate of 100.6%. Their penetration rate has increased to 11.9%. 80% of internet shoppers are using social e-commerce channels. The penetration rate of group shopping consumers has reached the highest at 57%.
Compared with the traditional model, the essence of social e-commerce is to leverage the role of individuals in the sales process. Through the decentralization of customers and services, it has better adapted to the challenges of the high customer acquisition cost, stressed platform growth and low loyalty of users that face the traditional e-commerce channels.
Over the past two years, the traditional e-commerce started to experience the "bottleneck" of growth as a result of the gradual shrinkage of users and traffic growth dividends brought by the popularization of the internet and mobile internet terminals.
Second-tier and third-tier B2C platforms are facing severe challenges, even le...
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