Tmall 618 Campaign
On 1st of June, Tmall 618 mid-year shopping festival reached its first peak. Within less than one hour, from midnight to 1:00 a.m., the gross merchandise volume (GMV) exceeded that of the first 10 hours of the previous year.
618 is the largest mid-year online (and now also offline) shopping campaign in China, initiated by JD and adopted by all leading e-commerce platforms and retailers.
By 11:23 a.m. on 1st of June, the GMV exceeded the full-day performance of 2018. Tmall has once again created the business miracle of "biggest while fastest growing". Tmall 618, now in its third year, has grown up as a commercial event, comparable to Tmall Double 11 festival.
The transaction of many brands exceeded 100 million yuan during the first hour of June 1st, for example, Apple, Midea, Nike, AUX, Haier, L'oreal, Lancome, Adidas, and Xiaomi. Among them, Apple sold over 100 million yuan in merely 2 minutes and 45 seconds, followed by Midea and Nike who both hit the ...
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