China's cross-border e-commerce market saw 8.8 trillion yuan transactions in 2018, over 20% of which are import e-commerce sales. The top platforms are Tmall Global and Netease Kaola. 25-34 years-old are the largest user segment (48%). And, cross-border online shoppers are highly educated with high income.
Cross-border e-commerce received significant funding in 2018, represented by Xiaohongshu, who was valued by a Series D funding in June 2018 at $3 billion. It represents tier-2 cros...
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