The number of search engine users reached 498 million on PC, down 2.4% YoY, and 528 million on mobile with an increase of 6.7% YoY, according to data from iResearch.
The average time spent per user on search engines dropped to 9.12 minutes in June 2019 from 9.15 minutes in May 2019 and increased to 29.92 minutes on mobile in Jun 2019 from 29.65 minutes in May 2019.
The peak period of China search users on PC is between 8-9 am and 2-4 pm while mobile search usage reaches its peak during 8-10 pm.
Baidu App daily active users in June 2019 reached 188 million, growing 27% year over year. In-app search is providing better user experience through native-app like experiences with the newsfeed, smart mini-programs, and managed pages....
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