Social e-commerce is a segment that involves utilizing communication channels such as social networking websites, SNS, WeChat, Weibo, social media as well as the social interaction, user-generated content and other measures to facilitate the purchase and sales of products. Social networking elements as “like”, sharing, connection, discussion, interaction, and others are applied to the process of e-commerce transactions. Let's take a look at the three popular business models of social e-commerce in China.
Related Dossier: Social e-commerce
1. Social Content E-commerce
This model is the e-commerce model that can be applicable to all products, most worthy of deep exploration. Transactions are driven by content as the audience, based on common interests and hobbies, form a community and a...
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