This is the second part of a three-part series on e-commerce companies' exploration and collaboration with the manufacturing industry. Read part 1 here. You can download the full eBook here.
E-commerce giants are speeding up their deployment of factories.
C2M, or customer to the manufacturer, is the direct connection between the customer and the manufacturing end, eliminating the intermediate links as much as possible while responding to the customized requirements of the customer quickly at a low cost.
E-commerce platforms maintain big data on consumers. If that data can integrate with the data at the manufacturing end, can C2M be achieved thus solving the issue of inventory that has been haunting the retail industry?
Inventories exist as a result of the unc...
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