Technology now facilitates the production and distribution of content. It lowered the barrier of content creation and distribution. As a consequence, contents that previously target specific groups of people can now reach a wider range of audiences in China.
The consumption of digital content has seen disappearing boundaries between urban and rural internet users, between the young and the seniors, and between countries.
First, the geographical boundary between urban and rural areas is disappearing. Now urban and rural audiences can share content between them.
Urban and rural users have entered the mobile Internet era at the same time. And thanks to the development and improvement of the various leading platforms, all kinds of content can now break through boundaries quickly and spread faster.
Rural internet users in China now have much greater exposure to information, they actually watch and read the same text, photos, and short video contents as the urban users do.
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