The Daily Active Users (DAU) of mini programs in China has already surpassed 450 million, according to Aladdin's report released in March 2020, a 3rd party mini program data platform.
The number of available mini programs on the market reached 3.9 million, 600,000 more compared to 2 months earlier. As a comparison, Apple Store has only 2.6 million mobile apps accumulatively over the 11 years of development.
Replacement rate of the Top 100 list of Aladdin achieved 53%.
Mini program, introduced 3 years ago as a technical standard, has been adopted by top internet companies in China with WeChat, Alipay, and Baidu leading the market.
Thanks to its characteristics of easy sharing and low development costs, it has become the top choice for many developers during the Covid-19 epidemic.
During this period, a larges number of mini programs introduced by players in the traditional sectors such as restaurants, shopping malls, brands and channels.
Though bricks-and-mortars bu...
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