It has been 6 years since the first advertising for luxury products appeared on WeChat Moments in 2015 and the luxury sector first tested out WeChat Advertising. WeChat as a social platform has redefined luxury product marketing, allowing luxury brands to use social and digital ways to tell Chinese customers their own brand stories.
Over 90% growth in advertising investments for the last 5 years.
What are the changes in luxury product marketing on WeChat?
In the last 5 years, the average annual growth rate of advertising investments from luxury brands on WeChat exceeded 90%. Advertisers' demand and focus have also changed following high growth.
WeChat has become the main battlefield for digital marketing strategies.
From the display advertising at the very beginning, to the curr...
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