The transactions of China's online shopping market is expected to reach 2.1 trillion yuan in Q1 2020, down 33.3% quarter on quarter or decrease of 1.2% year on year.
In Q4 2019, the transactions of China's online shopping market reached 3.2 trillion yuan, an increase of 38.5% QoQ or 26.9% YoY. The growth was higher than the growth rate of total retail sales of consumer goods in China.
The Double 11 Shopping Festival, the rise of live streaming e-commerce, and the further penetration into the lower-tier cities market have significantly boosted the trading in Q4 2019.
During the epidemic period, the overall e-commerce transaction, especially the online transaction of physical goods, showed strong resistance compared to offline consumption.
At the same time, it also accelerate...
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