Taobao, Pinduoduo, and JD continue to be the top mobile shopping apps by MAU in China in the first half of 2022.
WeChat Mini Programs remain a key traffic channel to Meituan Select, Herma, and JD.
E-commerce and Shopping in 2021
The average monthly active users of China's online shopping market exceeded 842 million in 2021, according to data from QuestMobile. Mobile shopping users exceeded 1.112 billion in December 2021.
The top e-commerce apps by MAU are Taobao, Pinduoduo, JD, Taote, and Vipshop.
WeChat Mini Programs have become a key growth driver for some mobile shopping platforms such as Meituan Select, Jingxi (JD), and Hema.
Counting all active users across mobile apps and different mini program platforms, Taobao, Pinduoduo, and JD lead the mobile shopping market. Comparing with a year ago:
Top five mobile shopping segments are comprehensive e-commerce, electronics, secondhand, fresh grocery, and community e-commerce.
Already subscribed? Sign in.
Don't Miss Out.
Invest with as little as one bottle of water per week.
Join other top analysts and business executives and navigate the unique market with China Internet Watch.
Cancel at any time