Consumer goods imports to China grew 8.2% in 2020, reaching RMB 1.57 trillion yuan (US $242.1 billion), according to China’s Ministry of Commerce (MOFCOM).
JD.com's cross border import e-commerce platform JD Worldwide saw a total sales increase of 50% during the Singles Day Grand Promotion 2020.
A driving force: "Be kind to yourself"
Popular categories included self-care, beauty, health, and luxury, due to increasing health-consciousness and self-care resulting from the stressful conditions of the pandemic.
Amid rising health-consciousness, Chinese consumers are increasingly interested in foreign healthcare products.
“With consumers increasingly concerned about health and quality of life, products catering to the desire to ‘be kind to yourself’ have become a new growth driver,” said...
Already subscribed? Sign in.
Don't Miss Out.
Invest with as little as one bottle of water per week.
Join other top analysts and business executives and navigate the unique market with China Internet Watch.
Cancel at any time