Consumer goods imports to China grew 8.2% in 2020, reaching RMB 1.57 trillion yuan (US $242.1 billion), according to China’s Ministry of Commerce (MOFCOM).
JD.com's cross border import e-commerce platform JD Worldwide saw a total sales increase of 50% during the Singles Day Grand Promotion 2020.
A driving force: "Be kind to yourself"
Popular categories included self-care, beauty, health, and luxury, due to increasing health-consciousness and self-care resulting from the stressful conditions of the pandemic.
Amid rising health-consciousness, Chinese consumers are increasingly interested in foreign healthcare products.
“With consumers increasingly concerned about health and quality of life, products catering to the desire to ‘be kind to yourself’ have become a new growth driver,” said Tianbing Zhang, Deloitte APAC Consumer Product and Retail Sector Leader, in a new report from Deloitte.
For many consumers, this has translated as a focus on international brands associated with h...
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