JD-owned e-commerce platform Yihaodian focuses on middle-class family customers who demand high-quality products with competitive prices.
Yihaodian (YHD) provides only around 10,000 SKUs, far less compared with millions of SKUs on JD.com. They are carefully selected based on the preferences of Yihaodian’s members who are usually middle-aged, married, living in first and second-tier cities, and in charge of shopping for the whole family.
Customers can only find less than ten SKUs of eggs, ...
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