Bilibili’s average monthly active users (MAUs) reached 271.7 million in Q4 2021, and mobile MAUs reached 252.4 million, representing increases of 35% and 35% YoY, respectively.
Total net revenues in 2021 were RMB19.4 billion (US$3.0 billion), representing an increase of 62% from 2020.
Currently, 86% of Bilibili users are below 35 years old. By 2023, its MAU is estimated to reach 400 million, according to its CEO Chen Rui on an earnings conference call last year.
Bilibili’s average daily active users (DAUs) reached 72.2 million, a 34% increase from the same period in 2020. The average monthly paying users (MPUs) reached 24.5 million, a 37% increase YoY.
Bilibili reported a 51% YoY increase in net revenues and reached RMB5,780.8 million (US$907.1 million) in Q4 2021. See the breakdown below:
Gross profit was RMB1,097.8 million (US$172.3 million), representing an increase of 16% from the same period in 2020.
Net loss was RMB2,095.8 million (US$328.9 million), compared with RMB843.7 million in the same period of 2020.