China online video market reached 975 million MAU in 2021 Short video market saw 934 million users Douyin vs. Kuaishou With China’s online video platforms’ increasing production of original high-quality content and expansion of user preferences, the traffic has risen steadily, and the total number of online video users reached 974.71 million in 2021. The […]
Bilibili: Chinese Gen Z Video Platform
Bilibili (Nasdaq: BILI) is a cultural community and video platform based in Shanghai for Chinese young generation. The website was founded on June 26, 2009, and was affectionately called "website B" by fans. Its mobile apps for Android and iOS devices were launched in 2012.
On March 28, 2018, BiliBili was listed on NASDAQ.
Bilibili was content creation and sharing video website for animation, comics, and games in its early days.
After more than ten years of development, an ecosystem has been built around users, creators and content to continuously produce high-quality content. Its main businesses now cover live streaming, games, advertisement, e-commerce, cartoons, etc.
It has covered more than 7000 multi-cultural communities of interest, and has won the first place in the list of "Generation Z preferred app" and "Generation Z preferred pan entertainment app" selected by Quest Mobile Research Institute.
Founder & CEO: Xu Yi
Its average number of monthly active users is 128 million as of Q3 2019; and, the monthly number of mobile users is 114 million. The number of users aged 18-35 accounts for 78%.
Bilibili’s average monthly active users (MAUs) reached 271.7 million in Q4 2021, and mobile MAUs reached 252.4 million, representing increases of 35% and 35% YoY, respectively.
Forbes China and Russell Reynolds Associates jointly released the Best Employers 2021 ranking.
Chinese brands show resilience as the total value of the top 500 brands in China remains stable at US$1.94 trillion in 2021, according to the latest Brand Finance China 500 ranking.
Tencent proposed that the top two online gaming streaming platforms Douyu and Huya enter into a stock-for-stock merger, as a result of which Huya or its subsidiary would acquire each outstanding ordinary share of Douyu. Is China’s game live streaming market that lucrative? Let’s dig into some data. Game live streaming users dropped to 68.12 […]
The revenue of the eSports market in China exceeded 100 billion yuan in 2019 and it is expected to exceed 160 billion yuan in 2021. In the future, the commercial development of eSports will further contribute to the growth of the overall eSports market. China eSports Market Development (Click to see larger image) The industry […]
The four mobile social platforms favored by brands in China to plant a seed in consumers’ minds driving brand awareness and sales are no doubt TikTok (Douyin app), Kuaishou (Kwai), Bilibili, and Xiaohongshu (RED). Take a quick overview of the four apps on time usage, user growth, and their downstream shopping platforms (Taobao, Pinduoduo, JD, […]
Online penetration in video entertainment grew by 4.2% to 71.3% in December. On average, 205.6 million users watched videos online daily. Tencent Video, iQiyi, and Youku were the top three players in this market.
WeChat and QQ have similar reach among users with different educational backgrounds. Weibo reached less than 30% of the 378 million users with a low education background; its penetration among users with a bachelor’s Degree was nearly 50%. Only 15% users with a low education background used Bilibili, comparing to 45.8% users with a bachelor’s […]
iQiyi ranks on top in China’s mobile video category with 245.61 million active users in Feb 2017, followed by Tencent Video, Youku, Letv, and Mango TV.