Double 11 is yet to come, the competition between B2C platforms has upgraded. On October 17 2013, Tmall and Yintai shopping mall reached to an agreement of developing China O2O business model. Except for Yintai, more than 30,000 offline stores would join Tmall’s Double 11 promotion.
If offline stores want to join Double 11 promotion, they will have to open an online store on Tmall first. Some thought that this year’s Double 11 promotion aimed at attracting more enterprises to open online stores on Tmall. Online stores’ annual service fee, advertising income and commission charge are the main source of Tmall’s revenue.
Alibaba focused on O2O (Online to Offline) this year, without promoting 50% off. Other B2C enterprise began fierce competition in sales promotion. Tencent claimed that they would offer 50% off with free shipping during October 20 to October 25. Jingdong, dangdang and other B2C enterprises all had different kinds of promotion before Double 11 in October.
11 Nov is one important online shopping date in China, you can find out more here.