According to Enfodesk published China LBS Travel Market User Behavior 2013 Report, customized vertical travel search engines became the new leading growing point in travel industry, consumers could get personalized travel routes via vertical travel search.
Combined with mobile travel apps, LBS would bring great opportunity for travel industry. Customized travel kept driving demands for catering and entertainment industries. In 2012, consumption in catering accounted for 26%, and entertainment accounted for 3.5% of total tourism consumption.
The consumer demographics showed that tier one cities like Beijing, Shanghai, Guangzhou and Shenzhen accounted a high percentage with 77.6%.
Consumers with high education backgrounds and white collars were the main market players. 67.4% were graduated from colleges or universities, 26.5% had been to graduate schools. 62.1% consumers were white collars or staffs in enterprises.