Chinese Travelers Mobile App Search Behavior (3 Part Series)

chinese users expectations for mobile map app functions

This is the part 3 of a series of posts that gives you insights on China LBS travel market users behaviors. Part 1, Part 2.

Travelers who used mobile map apps showed a relatively high demand for POI information. 69.8% of them demanded for detailed shops information in the neighbourhood, 53.5% asked for shops coupons nearby. 69.8% consumers searched restaurants on mobile map app, 58.1% searched for tourist site.

chinese users frequently searched information on map app most used mobile app for searching restaurants

Mobile map app began to enter catering industry, and Dianping still had advantage in catering industry with 58.7%. Baidu map ranked the second with 41.3%, followed by Autonavi with 26.1%.

Consumers would gain comment, coupons, group buy information on mobile food apps.

most used mobile food app services

most used mobile app for searching hotels in travel

Vertical mobile app for searching hotels in travel had great advantages, except for Baidu map, which ranked top with 48.9% gained wide recognition for its one-stop services. Ctrip ranked the second with 37.8%, and Qunar hotel ranked the third with 28.9%.

most used mobile hotel app services

most used mobile app for tickets booking in travel

In tickets booking market, vertical apps won the hearts of consumers, 63.6% consumers used Qunar to book air tickets, train tickets and tourist sites tickets. Ctrip ranked the second with 54.5%. Tickets booking mobile app still needed to expand their market, about 10% users barely used these apps.

most used mobile app for calling a taxi

Mobile taxi apps were just in the beginning stage, consumer using habits still needed to cultivate. 70% consumers barely used taxi apps. In the future, with the growing of DIY tour, the demands for taxi mobile apps would grow.

most valued functions of mobile app for calling a taxi


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