Travelers who used mobile map apps showed a relatively high demand for POI information. 69.8% of them demanded for detailed shops information in the neighbourhood, 53.5% asked for shops coupons nearby. 69.8% consumers searched restaurants on mobile map app, 58.1% searched for tourist site.
Mobile map app began to enter catering industry, and Dianping still had advantage in catering industry with 58.7%. Baidu map ranked the second with 41.3%, followed by Autonavi with 26.1%.
Consumers would gain comment, coupons, group buy information on mobile food apps.
Vertical mobile app for searching hotels in travel had great advantages, except for Baidu map, which ranked top with 48.9% gained wide recognition for its one-stop services. Ctrip ranked the second with 37.8%, and Qunar hotel ranked the third with 28.9%.
In tickets booking market, vertical apps won the hearts of consumers, 63.6% consumers used Qunar to book air tickets, train tickets and tourist sites tickets. Ctrip ranked the second with 54.5%. Tickets booking mobile app still needed to expand their market, about 10% users barely used these apps.
Mobile taxi apps were just in the beginning stage, consumer using habits still needed to cultivate. 70% consumers barely used taxi apps. In the future, with the growing of DIY tour, the demands for taxi mobile apps would grow.