Baidu announced its new plan for Baidu Tieba last Friday that it’s going to help enterprises connect with fans through Tieba online community on both PC and mobile.
Baidu Tieba will invites enterprises, organizations and media to open official Baidu Tieba account, with support such as Tieba management access, data, search marketing and mobile technology and services.
According to the official statement, there are thousands of enterprises and organizations that have set up accounts on Baidu Tieba including JD and Tmall.
Baidu Tieba was established in December 2003 and now has one billion registered users with close to 8.2 million topic boards. And the number of monthly active users is close to 300 million.
Bear in mind that 70% of Baidu Tieba users are post-90s and it’s a channel we recommend if you target post-90s audience.