Chinese users displayed the highest level of engagement and interactions with brands on social media, according to PwC research.
In the pre-purchase phase, 87% of Chinese users would use social media to research a brand and 86% have also bought products through social media. Most strikingly, 93% of Chinese online shoppers have commented on an experience.
Online word of mouth on Chinese social media should be one important part of your brand building; focusing merely on the number of fans can not lead you anywhere. We recommend, brands should develop content and engagement plans targeting each purchase phase of consumers on multiple social media touch points.