During the night of May 11, WeChat “quietly” made a major update to the “Goodies Circle”, which was praised by the industry as the “shopping version of Moments”. Within the “Search” entrance of Wechat appeared a new first-tier entrance of “Goodies Circle”. In addition, a new function of “New Circle & Group” has been added […]
word of mouth
In 2017, Saint Laurent, Lancôme, Dior, L’Oréal, and other top-of-the-line international makeup brands arranged WeChat Moments advertising during major holidays to publicize their own lipstick products. If promoting a diamond as a symbol of love and loyalty is among the most classic examples of marketing history, then turning lipstick into the preferred symbol of love […]
Chinese users displayed the highest level of engagement and interactions with brands on social media, according to PwC research.
Recently, Beijing police cracked down six Chinese online PR companies, which colluded with agents and web workers to delete online content illegally for cash. More than ten suspects were involved and arrested for the crime of illegal business operation, bribing non-government workers and non-government workers accepting bribes. 19 suspects had been approved to arrest, involving […]
CIC, a social business intelligence provider in China, shared a research finding about source credibility of online word-of-mouth in China, conducted with Yicai; it revealed that user review and recommendation websites like dianping.com are the most credible source for online WOM in China.
As many consumers from all parts of the world, Chinese consumers turn to blogs and forums for product reviews before they buy. Reviews from popular bloggers or active members of a forum often matter a lot in consumers’ decision making; however, many consumers are not aware their favorite bloggers could be as well a stranger […]
iResearch’s recent travel related research found that 66.6% people gather travel information from friends and relatives, which shows potential of word-of-mouth marketing. Other ways people get travel information are shown below: Recommendations from friends: 66.6% Travel websites (e.g. ctrip): 45.2% Search engines: 44.4% Traditional media (newspaper, magazine, TV): 35.4% Travel section of portal sites: 33.8% […]