Momo, one of China’s popular mobile social networking app, launched its advertising platform for off-line retailers.
Momo, founded in March 2011 by Tang Yan, Zhang Sichuan, Lei Xiaoliang and Li Zhiwei (most of whom are veterans of NetEase, and is based in Beijing), is a free location-based services instant messaging application for smartphones; it’s popular for making friends with nearby strangers.
Users, once launching the app, are able to see nearby strangers filtered by distance which will also be shown. As such, the offline retail businesses can definitely utilize the app to attract nearby traffic to their store especially if their store mainly target post-90s group.
The retailers don’t even need to know how to use a computer as they can complete the ad buying on their smartphone. It costs from RMB 10 cents for each reached user; Momo will estimate the total number of reached users and charge accordingly after retailers specify the geographic range and time period for the ad placement.
By end Jun 2014, Momo’s total number of registered users reached 148 million; with 52.43 million monthly active users.