These four popular online retail websites in China are now all promoting heavily the clothing and apparel category and associating their brand with “fashion”.
As Li Guoqing, Dangdang’s CEO, once claimed in an internal e-mail that Dangdang is going to become the website featured with fashion elements through clothes and apparel program. What’s more, Tmall and JD both have programs for fashionable websites building. Besides their common goals for clothing selling, these four websites have their own features.
Consumers can buy custom made products that are specially made for Tmall. Tmall has recently attracted many international brands to open flagship stores, such as Burberry, Estee Lauder, ASOS, Muji, ZARA, etc. With experience of establishing these international brands in China online market, Tmall definitely has an advantage.
Dangdang also offers brands with heavy discounts within limited sales period though most of those brands are not well-known ones.
Dangdang’s total net revenues in the second quarter of 2014 were RMB1,960.8 million ($316.1 million), a 31.3% increase YoY.
JD.com has developed attractive promotion program for selected and high-quality international brands like Armani and Nautica; however, the selection of well known brands is quite limited; so are the inventories.
JD.com had approximately 38,000 merchants on its online marketplace as of June 30, 2014 and a total of 62,061 full-time employees as of July 31, 2014.
Vip.com are always promoting its special discount on various brands and the prices are very competitive. And now, it is extending to cosmetics and home supplies with attractive discount.
It matters to Chinese consumers that they get fast delivery. Tmall’s delivery depends on the logistic companies which it cooperates with while Dangdang and Jingdong have their own Logistics team which are controllable.
Besides, flexible refund policy is important for Chinese online users’ online shopping experience. Tmall has 7-day unconditional refund policy; and, so does Dangdang, which even provides a written promise.