China mobile online gaming market developed rapidly in 2013. Wechat users exceeded 438 million in China in Q2 2014 and with launch of Wechat’s social gaming platform as well as its games featured with social elements, it will attract more and more mobile gaming users in China.
Chinese gaming users who play on Wechat’s social gaming platform many times per day account for 30.3%. As main categories of games on Wechat are about shooting, running, flying with low difficulty level, 33.4% users play for 10-30 minutes.
We can see when mobile users choose a gaming platform, friends’ presence are the most influential reason, accounting for 49.7%.
On Wechat’s social gaming platform, friends can challenge each within the game and communicate with each other at the same time, which satisfies users’ social and entertainment needs.
We can see the major reason for users to play Wechat games is to compete for the top ranks with friends, which demonstrates Wechat’s powerful social and entertainment features.
China mobile online gaming users exceeded 321.8 million in Q2 2014 with an increase of 6.4% from prior quarter according to data of GPC IDC and CNG.
Also read: China Mobile Online Gaming Market in Q2 2014