WeChat (86%), QQ (70.1%), and Weibo (35.8%) were the top three mobile social networking apps by penetration rates in China. Both WeChat and QQ saw a negative growth in penetration in June 2018 while Weibo performed well with penetration growth of 2.2%. In June 2018, the average DAU of WeChat reached 612 million, an increase of […]
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Momo has the largest ratio of male users, accounting for 61.8%, while the female users of Weibo are majority (50.5%).
A post shared in Moments of a WeChat account, which has thousands of friends, could receive zero views. And, there is nothing wrong with that account that is active and works properly. Why?
Encouraged by the success of some social networking apps as WeChat, many leading social networks across the world start integrating online commerce capabilities for new areas of revenues.
Total hongbao volume on Chinese New Year eve exceeded one billion on WeChat compared with 240 million on Alipay. The volume during the same period on Weiob was 101 million who started Hongbao campaign on 2 Feb 2015.
Weitao Recently, Taobao has shut down QR code access from Wechat, officially waging war with Tencent on mobile traffic entrance. Taobao released its own CRM service Weitao, competing Wechat directly. For Taobao sellers, they have to keep up with Taobao’s changes and learn how to do marketing on Weitao. Before they begin investing and putting […]
WeChat (Weixin)’s monthly active users (“MAUs”) reached 1,262.6 million in Q3 2021, according to Tencent’s unaudited financial results. WeChat Mini Programs Insights 2021 Data range: quarterly MAUs since Q2 2011. Weibo MAU » ShareWhatsAppEmailTweetShare
According to a survey of more than 1.2 million users participated, 95% of Chinese iPhone users will abandon Apple iPhone and use other brands of smartphones if WeChat is not supported.
Weibo monthly active users (“MAUs”) were 550 million in March 2020, a net addition of approximately 85 million users, or 16% increase on year over year basis. Mobile MAUs represented about 94% of MAUs.
Audi launched its video ad campaign on WeChat Moments earlier today. What’s interesting is that the video played is an Infiniti ad.
Weibo’s monthly active users (“MAUs”) reached 486 million in June 2019, a net addition of approximately 55 million users year-over-year. Mobile MAUs represented approximately 94% of MAUs. Weibo average daily active users (“DAUs”) were 211 million in June 2019, a net addition of about 21 million users year-over-year according to Weibo’s official finance results.
WeChat founder Allen Zhang (Zhang Xiaolong) gave a speech at WeChat’s Open Class Pro event early this year, he asserted that the value that mobile apps can deliver via improved services is limitless. And, WeChat is expanding to revolve around different standalone apps, such as the mobile app for reading books WeRead, and will try […]
Tencent announced total revenue of USD11.693 bn for Q1 2018, an increase of 48% from Q1 2017. Monthly active user accounts (“MAU”) of QQ was 805.5 million, a decrease of 6.4% YoY. Smart device MAU was up by 2.4% year-on-year to 694.1 million. WeChat MAU exceeded 1 billion.
With ad budget in China shifting toward mobile, social and video, Weibo saw its revenues benefiting from this secular trend. Its business with advertising and marketing revenue grew 79% year over year in Q1 2018 to $302.9 million, accounting for 86.6% of its total net revenues ($349.9 million, an increase of 76% YoY) according to […]
Weibo net revenues totaled $377.4 million in Q4 2017, an increase of 77% year-over-year, exceeding the company’s guidance between $355 million and $365 million.