In 2013, Jingdong’s total revenue exceeded RMB69.34 billion ($11.28 billion) and its net profit was RMB6.86 billion ($1.11 billion) with net profit rate of 9.9%. Jingdong ranked top in China Internet enterprises by revenue, followed by Tencent and Alibaba in 2013.
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What did Chinese search for in 2013? As the dominant search engine in China, Baidu’s search data will no doubt shed some light on China’s culture, top events and user behaviors; and, based on top search terms in selected categories from Baidu, this post aims to provide you some insights.