Burberry launched its first luxury social retail store in Shenzhen on July 31 and Tencent provides technical support empowering “Retail store + social networking”. The WeChat Mini Program “Burberry Social Retail Store” integrates the online and offline store operations.
Three major trends are shaping China’s luxury market today: expansion of luxury brands into everyday categories, increased attention towards niche brands and personalization, and “normalization” of online sales of luxury goods. On August 21st, CBNData and Tmall published a report entitled “Luxury Consumption Trends in the Era of New Retail, 2017”. Using Alibaba’s consumer data […]
Tmall is re-positioning as a platform for premium brands and it has over 4,000 global brands having set up stores from over 45 countries according to Tmall official Weibo.
Burberry officially launches Tmall flagship store on Apr 23 2014. This is the first time that an international Luxury brand enters into the third-party online shopping platform, which is some quite surprising. According to its recent sales report of the website, its flagship store on Tmall sold only 132 products in 18 days, including 32 […]