WeChat and QQ have similar reach among users with different educational backgrounds. Weibo reached less than 30% of the 378 million users with a low education background; its penetration among users with a bachelor’s Degree was nearly 50%. Only 15% users with a low education background used Bilibili, comparing to 45.8% users with a bachelor’s […]
The number of people in China using social networking and communication sites or apps rose modestly in the first half of 2017, with 84.3% of internet users using WeChat Moments and 65.8% using QZone.
Varieties of communities are built online and organized by companies, interest groups, or entrepreneurs in China. The most frequently used platforms of communications in the online communities are WeChat Group, QQ Group, and WeChat Official Account.
In June 2014, mobile Internet users exceeded 530 million, accounting for 83.4% of the total Internet users in China. More than 60% of China mobile users are using mobile social apps nowadays, which are indispensable mobile apps in China according to Nielsen.
Weibo is the most talked about social media channel in the last one year, followed by social networking sites like Renren. No doubt Sina Weibo should be the most critical channel to consider for most companies.