WeChat and QQ have similar reach among users with different educational backgrounds. Weibo reached less than 30% of the 378 million users with a low education background; its penetration among users with a bachelor's Degree was nearly 50%.
Only 15% users with a low education background used Bilibili, comparing to 45.8% users with a bachelor's degree.
Users with middle school education or lower showed less interest in the topic-focused community, one that combines current events and original content together with interactive discussions. Only 28.9% of them used Weibo, 8.3% used Zhihu, and 2.5% used Douban.
WeChat Moments sharing of users with middle school education or lower are crowded with health-related content and individual agents products sales. Less about work an...
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