China has the largest group of Generation Z (Gen Z) in the world with a population of 149 million. Gen Z is between 15 and 23-year-old and will account for 40% of consumption power in 2020. China’s Gen-Z has an average monthly income of 3,501 yuan (US$493), among which the studying group (19-23 years old) […]
Video site Bilibili, popular among the young internet users in China, reported total revenues of 1.37 billion yuan in Q1 2019. Its monthly active users exceeded 101 million and mobile MAU reached 88.6 million. Bilibili, a.k.a. “B site”, is a video sharing website themed around animation, comic, and game based in China, where users can […]
Among 827 million residents who only received middle school education or lower, excluding those who are still in school and preschoolers, 378 million or 45.7% are online. Furthermore, 40 million or 16.6% of the 241 million silver users aged above 60 years old are online. Low education users The internet has greatly affected users’ sleeping […]
More and more marketers’ attention in China is shifting onto post-95s, the elderly population, and lower-tier cities. A total of 1,309 apps have more than one million users as of June 2018, an increase of 11% year-on-year. The app opens increased by 8% quarter-on-quarter and the average daily usage duration on a single app decreased by 12%. […]
Centennials is already an economic powerhouse globally as the population born after 1997 now accounts for 35% of the world’s total population. In China, this cohort is generally a combination of post-95s and post-00s. They are quickly becoming the mainstream of Chinese consumers as well. 40% of Chinese consumers will be from these two age […]
Chinese high-end travelers contributed over 80% overall overseas expenditure though they represented just around 20% in the population. Post-90s and post-00s combined accounted for 32% of total outbound travelers. Tier-2 cities showed stronger growth momentum in population and per capita spending than tier-1 cities. Chinese went on 130 million person-trips to overseas with a total […]
China’s post-00s (the generation born in the 2000s) favorites internet slang in order to be social and interact with others. 15% of them place “entrepreneurship” as the future career direction. Social, fashion, and personalization are most-valued characteristics of pan-entertainment products. They are willing to pay for good user experience and high-quality content, according to the report […]
Chinese post-00s, who were born since the year 2000, are turning adult in 2018. Comparing with post-90s’ past consumption, post-00s save more with higher purchasing power and autonomy. Post-00s has much more affluent material life The savings of post-00s are around 3 times more than that of post-90s when they were at the same age. […]
Consumption value and method are changing along with the rising of the Chinese middle class, post-90s, and post-00s. Users aged between 24 and 30 y-o accounted for 43.3% of Alibaba’s second-hand goods trading Xianyu mobile app users while users of mid-level to high-end purchasing power accounted for 52.4% of the total.
Traveling gradually becomes a lifestyle choice for Chinese. In particular, Chinese travelers from tier-1 cities like Beijing, Shanghai, and Nanking have a high demand for parent-child travels, most of them choose to bring parents and children together. Some like to take pets with them when taking a trip to surrounding cities. Hainan and Shanghai are the […]
E-commerce has changed the way Chinese consumers live and its influence keeps growing. China has become the largest online retail market; 1.3 yuan out of 10 yuan was spent online by Chinese consumers in 2015.
Chinese post-90s are the most active QQ users, accounting for 39% of total users, followed by post-80s and post-00s according to Tencent on Tencent’s Open Day in October 2014.