Despite the continuous weak growth and even decline in smartphone sales in China, major domestic mobile phone manufacturers still set a “big leap” of shipping target in H1 2015. Although foreign brands iPhone and Samsung still held a large market share, domestic brands as Huawei, Lenovo, Xiaomi and TCL etc. all set their phone sales volume at 100 million units.
In Q2 2015, Xiaomi was the top smartphone vendor in China by total shipments volume of 15.9%, followed by Huawei (15.7%). Apple ranked third, followed by Samsung and Vivo.
China Mobile, China Telecom and China Unicom, the three Chinese telecommunications companies accounted for 90% of the market.
4G network penetrated quickly into Chinese people’s life while users accessing to the internet through Wi-Fi accounted for 52%, mainly because of the high data charges of 4G network.
25% China mobile internet users on average opened less than 5 apps per day while over 60% would use less than 10 apps. Only 2.9% users would open more than 20 apps in one day. Tencent, Alibaba and Baidu still led China’s mobile internet market.