Baidu announced the drop of its separate news source database due to “technology upgrade on timeliness content identification”.
SEO
A Quick Guide for Baidu Mobile SEO
Mobile users are sometimes forced to initiate or download an app to continue viewing further content while visiting a web page via search engine, which can be quite annoying to users.
Top Baidu keywords in 2016
Baidu released lists of top searched keywords in 2016. Rio Olympics is the top keyword in 2016; VR the most popular technology trend on Baidu; and, the most searched mobile apps are QQ, WeChat, and Baidu Mobile.
Baidu version of Google AMP
Baidu launched Mobile Instant Page (“MIP”) in August 2016, a similar technology to Google’s AMP.
Utilize Baidu Image Network for More Traffic
Baidu launched “image network” in early December 2014. Baidu image network is a platform for sites, agencies, applications and other image related third parties, other than an advertisement network.
How to Deal with Deliberate Negative Search Results on Baidu
One important part of online PR management nowadays is to deal with search engine results because search is one of the top online applications; let me share two quick strategies on how to deal with deliberate negative search results on Baidu. Deliberate negative content are quite common these days in China, usually deployed by some […]
Baidu Ice Bucket Update: Algorithm Change for Mobile Search
Baidu Ice Bucket is a change to Baidu’s mobile search results ranking algorithm that is first released on 25 August 2014. Baidu announced a new algorithm last week for Baidu mobile search results called Ice Bucket Algorithm, aiming to hit low quality sites and pages for mobile search.
Monitor Chinese Website Security with Baidu Webmaster Tools
From yesterday, users of Baidu Webmaster Tools can receive security issue alert if their websites are hacked with large quantity of spam content.
Baidu SERP Integrates Baidu Maps Listing
Baidu has recently integrated its Maps listings into search results pages, just like what Google has been doing.
The Impact of Collectivist Culture on the Chinese Link Graph
This is a guest post by Doug Pierce, the Co-Founder and Head of Research at Digital Due Diligence, a boutique Internet equity analysis firm. It’s a curious yet common practice at the bottom of Chinese websites. A selection of curated hyperlinks that go by many names – “friendly links”, “cooperative partners”, “enterprise promotion” – but […]
Baidu Launched Audit Tool for SEO
Baidu just added a new SEO audit tool in Baidu Stats, which checks and grades websites on six factors: The length of URL. Baidu’s official recommendation is, the length of URL should be no longer than 255 bytes. The use of dynamic parameters. This is to avoid duplicate content. Meta data. The absence and generic […]
Be A Baidu Wikipedia “Authority Editor” for Branding and SEO Benefit
Baidu has launched an “authority partners” program for Baidu Wikipedia. 12 companies and organizations have joined this program to edit and certify Baidu Wikipedia entries including travel search engine Qunar and China Mobile. Should You Join Baidu Wikipedia Authority Program? I recommend companies join this program as it will be very helpful to branding. Baidu […]