eMarketer estimated that in 2015, the total spend of digital advertising in the world will exceed US$170.85 billion according to its report released on 31 March 2015. Baidu and Sohu ranked the second and fourth respectively in the top 5 biggest search engines by revenue in 2014.
Sohu total revenues were US$477 million, up 24% year-over-year and 11% quarter-over-quarter while Sogou, part of Sohu, revenues were US$119 million, up 70% year-over-year and 12% quarter-over-quarter according to Sohu announced financial results.
Interbrand, a brand consultancy company, released its 2014 Best China Brands report last week. Tencent claims the #1 position with China Mobile dropping to #2.
Sohu’s total revenues for the third quarter of 2014 were US$430 million, up 17% YoY and 8% QoQ.
Sohu News mobile app achieved 100 million users this May; but now, Tencent News surpassed Sohu News becoming the best mobile news app by the number of unique visitors and MAU.
Sohu announced its Q3 finance report on October 28, 2013. The total revenue reached USD 368 million, 29% more than that of 2012 and 9% more than Q2 2013. Sohu Q3 revenue from advertising was USD 125 million, 60% more than 2012, and 25% more than Q2 2013. Sogou’s revenue reached USD 57 million, with […]
According to EnfoDesk, market scale of China advertising platforms in Q3 reached 28.77 billion yuan (USD 4.7 billion), 24.2% more than Q2 2013.
iResearch recently released its China Internet Data Report in Q2 2013, giving us a glimpse of China internet performance in Q2. Online Markets and Online Advertising As you can tell from the chart above, Mobile won over PC devices on internet segment markets growth, such as shopping, searching, marketing(searching excluded) and game. Online shopping and […]
China online ad market in Q2, from iResearch data, reached 23.26 billion yuan (USD 3.8 billion), growing 17.4% compared to Q1 and YoY growth of 27.4%. China online ad market is entering to a steady growth stage. In Q2, search, video, news and navigation monthly usage increased. NetEase, Taobao and eTao had more than 10% […]
Sohu just released its Q2 financial report on July 29, 2013. The total revenue in Q2 is USD 339 million, 10% higher than Q1 with year-on-year increase of 33%. Net income is 22 million USD in Q2, 6% lower than Q1 with a 100% year-on-year increase. Sohu operating income is 64 million USD in Q2, […]
According to Enfodesk, Baidu accounted for 30.9% of the total online ad revenue in China; Alibaba for 15.3%, and Google China for 6.2%.
According to the data provided by iResearch this July, here comes the list of China’s top 20 internet companies by total reached users in the first half of 2012. The research was based on long-term monitoring for 400,000 network behavior samples.
Tencent’s Q2 online advertising market share increased a lot after a fall in Q1 exceeding Sohu for the first time.
In a recent report released by comScore, in terms of engagement among the top 20 most-visited properties in Asia Pacific, Tencent ranked as the most-engaging property with visitors averaging 6.5 hours on the site during the month, consuming 716 pages of content and visiting the property an average of 39 times.
Tencent‘s online advertising market share in Q3 this year has increased by 5% to 25% since Q3 2008, catching up with Sohu (30%). Sina is still the leading web portal in online advertising with a market share of 38%, dropped by 5% compared with Q3, 2008. NetEase‘s market share has also dropped slightly from 9% […]