In the first quarter of 2021, the sales in China's FMCG market increased by 10.5% year on year or 3.1% over the same period of 2019. The main driving force of growth comes from the southern market and online channels, according to CTR.
The National Bureau of Statistics recently released that the GDP in the first quarter of 2021 grew by 18.3% year on year. Under the background of the effective control of the epidemic situation and the overall economic recovery, China's FMCG will maintain steady development in 2021.
At the same time, China's outdoor FMCG market grew rapidly by 38.9% in the Q1 compared with the same period last year, with an increase of 0.4% compared with the first quarter of 2019, indicating that the outdoor food and beverage market has fully recovered.
With the recovery of outdoor activities and social life, skincare and make-up categories are growing rapidly at a double-digit rate, while the decrease in the number of times consumers cook at home also leads to ...
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