With a series of internal adjustments in 2019 and re-positioning, Yanxuan, an e-commerce platform incubated by Internet company NetEase, is gradually becoming a “new middle-class favorite lifestyle brand.”. Netease Yanxuan, as a new consumer brand, has completely lost its ODM burden and has made continuous breakthroughs in commodity design and sales. Huluwa beauty products on […]
NetEase Yanxuan (E-commerce Platform)
Part of Chinese technology company NetEase, Yanxuan was launched in April 2016 as a direct sales e-commerce platform.
At present, there are about 33.2 million new middle-class households in China. The penetration rate of Netease Yanxuan in the new middle class has exceeded 40%.
In 2020, the re-purchase rate of Yanxuan app users reached 54%, and the number of Pro members increased by 263%.
This is the first part of a three-part series on e-commerce companies’ exploration and collaboration with the manufacturing industry. You can download the full eBook here. E-commerce factory is the collaboration of the manufacturing industry and the internet. Under the circumstances of retail sector being depressed while the traffic of e-commerce reaching the peak, the […]